| Experience | A consumer facing healthcare application. Usually maps to a single brand/business customer. |
| Vertical | A segment of Consumer Health that covers multiple experiences. Provides common, vertical specific functionality for those experiences. |
| Tenant | A client of CHP with their own API credentials. |
| Multi tenancy | Users of each Consumer Health Experience should be unaware of other experiences. Isolation of tenants and their data is one of CHP’s core principals. |
| Requesting service | The vertical platform that uses the API. |
| Client | The external client that has an experience run by Truepill (ex: MC) |
| CS agent | A person who handles customer service / patient ops related contacts, including pharmacy, telehealth, diagnostic, and OTC concerns |
| CHP | Us! The CHP team! |
| Vertical owner | A person in a specific working function within a specific consumer health vertical (Examples: Telehealth Business Owner, VPharm PM) |